How did the idea for Accuro come about?
Accuro began transcribing medico-legal reports for a national medical reporting organisation who were searching for a UK based transcription service. They had struggled to find a company who would keep the dictation in the UK but could still provide a fast service for volumes of work. That gave us a strong grounding in both medical and legal terminology from where we diversified into the NHS, insurance, and legal sectors.
Describe your typical day?
I don’t really have a typical day. I head up sales for Accuro, so I always have documents to prepare or meetings to attend. When I’m in the office, I make sure I get involved in the operations side of the business so I know what is going on. The only thing the team would tell you I never do is make the tea!
How do you find people to bring into Accuro that truly care about it the way you do?
We have a great panel of transcribers that stretch to all four corners of the UK. Most of our enquiries now originate from people Googling for this type of work or from word of mouth.
What motivates you?
I get great satisfaction to see the business doing so well. When I mean the business I am not only talking about the commercials but also the people, work being completed on time, customer satisfaction, etc.
What do you do in your non-work time?
Probably the same as other working mums, I taxi my youngest around between sports clubs. At the weekends, we try to get out and about with the dogs and I try and get to the gym!
What company or business do you admire the most?
Close to home, I have to say I am impressed with whomever is in charge at Piccolino’s, the Italian food chain. What I thought was a dying brand has emerged as a great place to eat and drink, all achieved by bold investment and confidence in the brand.
How do you build a successful customer base?
Provide a great service at a good cost that’s easy to implement.
What made you choose your relocation to Knutsford?
Accuro has grown really quickly in the past 12 months and we found ourselves in a position where we needed more office space to accommodate additional team members. Knutsford has excellent transport links and is a great place to attract good quality staff. We found the right office space and decided it would be a really positive move for us.
What are the top three goals for Accuro in 2017?
Achieve revenue milestones, implement a sales and marketing strategy, and increase brand awareness.
Why do clients select Accuro over its competitors?
We regularly ask our customers for feedback. They tell us the most important things to them are data security, quality of output and the fact that they can call us and speak to someone they know… rather than getting through to a ‘faceless’ call centre. I think the fact that we are an ISO27001 accredited company with a 100% UK based workforce is key to our recent growth.
What is the toughest decision you had to make in the last few months?
Moving to Knutsford. Although it’s been a huge success, it was a tough decision as I knew that some of the existing team may resist the relocation.
What book do you think everyone on the team should read?
Jamie Oliver’s Comfort Food – naughty but nice.
How has Accuro impacted on your family life?
It’s only been positive to be honest. Being a business owner allows you flexibility which is so important when you have a young family.
What parts of the business do you enjoy the most?
I think the feeling of teamwork in the business is fantastic. Everyone works together to make sure we achieve what we need to do. That goes for both employed staff and our fantastic panel of transcribers who are always willing to help us by taking extra work when we are crazy busy!
What is your background? How did you get the background and skills necessary to run this type of business?
My background is in recruitment. I worked in commercial recruitment which was very similar to what I did when I started developing the transcriber panel at Accuro. The rest of it was learned ‘on the job’… I had no experience in setting up a business but, as we are going from strength to strength 14 years later, it all worked out ok!
What is your 5-year plan?
The long-term plan is to become the ‘go-to’ transcription service in the UK.