Why add closed captions to YouTube video

Tom Ryder

Tom Ryder

Why add captions to your YouTube video image

Why should I add closed captions to YouTube videos?

Simply put, adding captions can increase your potential audience, improve your audiences’ comprehension and studies show it even encourages sharing. If that’s enough to convince you, then check out our detailed guide on how to add captions to your YouTube videos.

If that very brief synopsis hasn’t helped, we’re going to discuss in detail why you should be adding closed captions to YouTube videos.

What are closed captions?

Closed captions are a written depiction of what audio is happening on screen, including dialogue and occasionally descriptive text for background noises, music and sometimes the inflection of dialogue. Closed captions are usually displayed as lines of text across the bottom of video footage, in sync with the footage on screen.

Closed captions were developed and first introduced in 1971; however, it wouldn’t be until 1972’s The French Chef in the USA where a fully closed-captioned series would air. The BBC were the first station to introduce widespread captions in 1979 with their Teletext framework, paving the way with accessibility.  

Over time, closed captions have become mainstays across different types of media, from TV & VHS tapes in the 80s and 90s, to DVDs, Blu-Rays and online content in the current day.  You’ve probably seen the [CC] logo in numerous places such as YouTube.

Why should you add closed captions to YouTube videos?

Creating accessible and optimised quality content ensures that people can access and enjoy your content.  

The benefits of adding closed captions to YouTube videos include:

  •  Accessibility.
  • Search engine optimisation.
  • User experience.
  • Improving watch time.
Accessibility

Closed captions are beneficial to people who are deaf (over 466 million worldwide) and are also extremely useful for people in an environment where hearing audio can be problematic or people who process written information better than audio.

Those who are watching your content may not speak English as their native language, in fact over 60% of YouTube views come from a non-English speaking background, therefore having captions may help improve understanding.

Search engine optimisation

Content with text can be read and indexed by search engines such as Google and use keywords within the caption file to improve its chance of receiving a front page hit within both video platform engines and on search engines. Providing wider-reaching content like this will give you that edge against competitors within the same sphere of influence as well as also genuinely providing a better experience for your following.

Using YouTube’s automatic closed captions seems like a good option; however, these captions do not get indexed and therefore provide no benefit toward SEO, along with the fact that their accuracy is as low as 50%.

User experience

Did you know that up to 80% of people who use video captions don’t have any form of hearing deficit, according to Ofcom.  A study published in Science Daily suggests that students watching educational videos improved comprehension and subsequent tests taken compared to those who didn’t receive captioned videos.

Therefore, it would stand to reason that by providing captions to your audience, their comprehension of your subject matter and retention of your subject matter will increase.

Improving watch time

Captioned videos increase view time by more than 12% according to Facebook data and videos are watched, on average, 91% to completion.  Videos without captions; however, are only watched 66% to completion.

How to add closed captions to YouTube videos

The process of adding closed captions to YouTube videos can be as simple as using YouTube’s automatic captions; however as discussed earlier, this may not be preferred due to the lack of SEO benefits and also the lack of accuracy.

Accuro’s YouTube captioning service boasts a team of experienced transcribers who will always produce a more accurate output than a speech recognition engine. You will see an uplift in accessibility, view time and search engine optimisation of your content.  Our pay-as-you-go charging structure makes the service affordable with no upfront costs or hidden fees.

These captions can be provided in either. vtt or .srt format and Accuro also has a detailed guide on how to add closed captions to your YouTube videos.

To find out more, contact Accuro today by either filling out our contact form or calling us today.

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Proofread (speech recognition)

An automated transcription process which converts speech into text with an added edit (professional proofread). This service is suitable for customers who require a grammatically correct, complete document, with all the automated speech-to-text software errors corrected. The document is delivered in block text format which is ideal for internal use but will need reformatting for external use. This is a hybrid product, incorporating cost reductions and a human proofread.

This is a ‘back end’ speech recognition service which means that audio is uploaded with a completed block text document being returned quickly, but following a correction audit by a professional proofreader. A ‘front end’ engine requires users to sit and correct documents there and then, such as Dragon Naturally Speaking software. The ‘back end’ process delivers where users do not have time to correct and do not want a change in their current upload process.

Speech-to-text software

Accuro trialled numerous speech recognition apps and voice recognition apps including Nuance’s Dragon Naturallyspeaking, Google Dictation, and Microsoft Azure’s speech-to-text service.

Accuro chose a bespoke, profile-based version of Microsoft Azure’s speech-to-text service due to their higher accuracy achieved through Azure’s neural networks and deep learning technology.  

Being profile based, Accuro’s speech recognition service benefits from industry specific dictionaries and ‘deep learning’ where accent, dialect and dictation styles can be learned to improve accuracy over time.

With Microsoft’s acquisition of Nuance’s Dragon dictation, Accuro benefit from the fastest progressing and best AI in the speech-to-text market.

Rough draft (speech recognition)

Speech recognition is an automated transcription process which converts speech into text. This service is suitable for customers requiring a cost effective and rapid ‘rough draft’ copy of their voice into text.

‘Front end’ engines, such as Nuance’s Dragon Naturallyspeaking, require users to correct and edit (fix) documents in-app.

Accuro is a ‘back end’ speech recognition service which means that audio is uploaded and a completed block text document is returned within minutes.

The ‘back end’ process delivers when users want to upload dictation and then want an administrator to process the document or edit in Microsoft Word themselves, at a convenient time.
Speech to text software

Accuro trialled numerous speech recognition apps and voice recognition apps including Nuance’s Dragon Naturallyspeaking, Google Dictation, and Microsoft Azure’s speech-to-text service.

Accuro chose a bespoke, profile-based version of Microsoft Azure’s speech-to-text service due to a higher accuracy achieved through Azure’s neural networks and deep learning technology.  

Being profile based, Accuro’s speech recognition service benefits from industry specific dictionaries and ‘deep learning’ where accent, dialect and dictation styles can be learned to improve accuracy over time.

With Microsoft’s acquisition of Nuance’s Dragon dictation, Accuro benefit from the fastest progressing and best AI in the speech-to-text market.

Can Accuro transcribe my files?

Accuro has over 750 UK based transcribers with skill sets in all sectors. We specialise in users dictating individually to produce a document, multiple voices in conference or video call environments or supporting video content with web captioning. 

Why outsource my transcription?

Accuro are specialists at producing any speech audio files into accurate, business ready documents. By accessing our website, customers upload voice files which are distributed to a professional UK typist. Once completed the file is instantly queued into an editing list and professionally proofread before we make it available to you, your secretary or organisation.  

If you require one file transcribing or have a volume, business requirement you can access a dashboard to track progress, manage profiles, check spend plus much more.  

Professional and legal speech recognition service

Accuro’s speech recognition service uses the very latest in neural network technologies, Microsoft Azure. Customers choosing Accuro’s speech recognition service will be looking for a rough draft which can easily be reformatted inhouse. The solution is cost saving and quick. 

Audio transcription template styles

Block of text format.

Transcription rates and turnaround

Speakers Fee / min Turnaround Qualify for urgent request?
1
£0.10
1 hour
No

Accuro’s professional and legal speech recognition service is suitable for:

  • Rough Draft
  • Semi-technical audio
  • Non-customer facing files i.e file notes
  • Customers with in-house formatting capability
  • Document head start
As well as our high-quality professional and legal transcription services, Accuro provides excellent medical transcription services, academic transcription services, property transcription services, captioning services, translation services and Zoom & Teams transcription services.

Professional and legal speech recognition + edit service

Accuro’s speech recognition + edit service uses the very latest in neural network technologies, Microsoft Azure. Customers choosing this service will be allocated a bespoke profile based on their speciality, with that profile being supported by one of Accuro’s technical glossaries. Content created by the speech recognition engine is checked for accuracy by Accuro’s team of proofreaders.

Audio transcription template styles

Block of text format.

Transcription rates and turnaround

Speakers Fee / min Turnaround Qualify for urgent request?
1
£0.80
Next business day
Yes (4 hours)

Accuro’s professional and legal speech recognition + edit service is suitable for:

  • Semi-technical audio
  • Transcription service requiring block text formatting
  • Single voice files
  • Customers with in-house formatting capability
  • Suitable for non-customer facing documents i.e. file notes
  • Input directly into CMS
As well as our high-quality professional and legal transcription services, Accuro provides excellent medical transcription services, academic transcription services, property transcription services, captioning services, translation services and Zoom & Teams transcription services.

Professional and legal transcription service

A UK transcription service provided by experienced legal and professional transcribers. Audio transcription is allocated via secure bespoke software to transcribers to produce an accurate interpretation of the audio file.

To achieve maximum accuracy rates, completed digital transcription is edited and checked by our in-house professional proofreaders before despatch to the customer.

Audio transcription template styles

You can use your organisation’s style including letterhead, forms, fonts and graphics or use Accuro’s standard templates.

Transcription rates and turnaround

Speakers Fee / min Turnaround Qualify for urgent request?
1


2-4


5-7


8 +
£1.20


£1.50


£1.70


£2.00
Next business day


2 days


3 days


5 days
Yes (4 hours)


Yes (1 day)


Yes (1 day)


Yes (3 days)

Volume discounts apply.

Accuro’s professional and legal transcription service is suitable for:

  • Technical or semi-technical audio
  • Single or multi-voice audio files
  • Telephone or video recordings
  • Conference calls
  • Transcription service requiring formatting
  • Transcription directly into CMS
  • Print and post
  • E-mail
As well as our high-quality professional and legal transcription services, Accuro provides excellent medical transcription services, academic transcription services, property transcription services, captioning services, translation services and Zoom & Teams transcription services.

Many businesses in an ever-growing international market require translation services to support trading overseas. Whether this be marketing material or a website in a foreign language, businesses tend to rely on a quick Google search to find a translation provider. Let Accuro do the hard work for you. Accuro can source the very best translation provider for you using our approved suppliers who have demonstrated commitment to service delivery, accuracy and value for money. So if you have a translation project that you need completing then why not get in touch today.

Accuro’s approved panel use a combination of international linguists and translation memory tools to provide the most cost-efficient and accurate service on the market. They have extensive reach into many sectors including:

  • Chemical
  • Retail
  • Automotive
  • Food and Drink
  • Healthcare and Medical
  • Engineering
  • Energy
  • Financial
  • Creative and Marketing
  • E-Learning
  • Aerospace
  • IT & Telecoms
  • Transport Logistics
  • Manufacturing
  • Public Sector
  • Clinical Trials
  • Legal
  • Biotech
  • Insurance
  • Pharmaceuticals
  • Travel and Tourism
  • Software
  • Leisure and Entertainment
As well as our high-quality translation services, Accuro provides excellent medical transcription services, legal transcription services, academic transcription services, property transcription services, captioning services and Zoom & Teams transcription services.

Accuro’s approved translation providers have tens of thousands of linguists worldwide, able to translate from the most common of combinations such as English to Arabic, or Dutch to English and to more niche translations such as Tagalog to Afrikaans.

The list of languages covered by our translation panel is not exhaustive. If you cannot see the language you require, please use our contact us page, or call us on 01565 748000 and we will be able to advise further.

  • Albanian
  • Arabic
  • Afrikaans
  • Bengal
  • Bosnian
  • Bulgarian
  • Chinese
  • Chinese (Simplified)
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Estonian
  • Farsi
  • Finnish
  • Flemish
  • French
  • Georgian
  • German
  • Greek
  • Gujarati
  • Hebrew
  • Hindi
  • Hungarian
  • Icelandic
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Kosovan
  • Slovenian
  • Somali
  • Spanish
  • Swedish
  • Taiwanese
  • Thai
  • Ukranian
  • Urdu
  • Vietnamese
As well as our high-quality translation services, Accuro provides excellent medical transcription services, legal transcription services, academic transcription services, property transcription services, captioning services and Zoom & Teams transcription services.

Closed caption service

Whether you are thinking “how do I add captions to my video?” or “how do I make my video accessible for deaf people?” – consider Accuro’s captioning service. 

Whether you are a novice video creator or a senior media producer, Accuro provide subtitles in WebVTT (Web Video Text Track) format to add timed-text as an overlay on your video.  WebVTT is the industry standard format for closed captions.

Captioning their imagination

Accurate captions on a video allows your content to reach a wider audience and enables viewers to enjoy even with the sound turned off.

How does it work?

As well as our high-quality closed caption service, Accuro provides excellent translation services, transcription services for the healthcare sector and other professionals.

Medical speech recognition service

Accuro’s speech recognition service uses the very latest in neural network technologies, Microsoft Azure. Customers choosing Accuro’s speech recognition service will be looking for a rough draft which can easily be reformatted inhouse. The solution is cost saving and quick.   

Audio transcription template styles

Block of text format.

Transcription rates and turnaround

Speakers Fee / min Turnaround Qualify for urgent request?
1
£0.10
Next business day
Yes (4 hours)

Accuro’s medical speech recognition service is suitable for:

  • Rough draft 
  • Single voice audio files 
  • Transcription service requiring block text formatting
  • Customers with in-house formatting capability for patient/referral documentation
  • Non-customer facing files – patient notes etc. 
  • Input directly in to CMS
As well as our high-quality medical transcription services, Accuro provides excellent legal transcription services, academic transcription services, property transcription services, captioning services, Zoom & Teams transcription services and translation services.

Medical speech recognition & edit service

Accuro’s speech recognition + edit service uses the very latest in neural network technologies, Microsoft Azure. Customers choosing this service will be allocated a bespoke profile based on their medical speciality, with that profile being supported by one of Accuro’s technical glossaries. Content created by the speech recognition engine is checked for accuracy by Accuro’s team of proofreaders.

Audio transcription template styles

Block of text format.

Transcription rates and turnaround

Speakers Fee / min Turnaround Qualify for urgent request?
1
£0.80
Next business day
Yes (4 hours)

Accuro’s medical speech recognition + edit service is suitable for:

  • Semi-technical audio
  • Single voice audio files
  • Transcription service requiring block text formatting
  • Customers with in-house formatting capability for patient/referral documentation
  • Input directly into CMS
As well as our high-quality medical transcription services, Accuro provides excellent legal transcription services, academic transcription services, property transcription services, captioning services, Zoom & Teams transcription services and translation services.

Medical transcription service

A sector leading UK transcription service provided by medical transcribers with expertise in all major specialities. Audio transcription is allocated via secure bespoke software to transcribers to produce an accurate interpretation of the audio file.

To achieve maximum accuracy rates, completed digital transcription is edited and checked by our in-house professional proofreaders before despatch to the customer.

Audio transcription template styles

You can use your organisation’s style including letterhead, forms, fonts and graphics or use Accuro’s standard templates.

Transcription rates and turnaround

Speakers Fee / min Turnaround Qualify for urgent request?
1
£1.20
Next business day
Yes (4 hours)

Volume discounts and set price per letter (primary care) and price per line equivalency available on request

Multi-voice Fee / min Turnaround Qualify for urgent request?
2-4


5-7


8 +
£1.50


£1.70


£2.00
2 days


3 days


5 days
Yes (1 day)


Yes (1 day)


Yes (3 days)

Accuro’s medical transcription service is suitable for:

  • Secondary care – patient correspondence
  • Primary care – referral letters
  • Private clinical practice
  • Mental health
  • Occupational health
  • Medico-legal
  • Accents and dialects
  • Technical or semi-technical audio
  • Transcription directly into your case management system
  • E-mail
As well as our high-quality medical transcription services, Accuro provides excellent legal transcription services, academic transcription services, property transcription services, captioning services, Zoom & Teams transcription services and translation services.

Who we work with

Accuro has been providing specialist transcription services to medical professionals in the UK since 2001. Our customers enjoy a reduction in their fixed secretarial costs, improved efficiency in document turnaround times and freedom from the HR headaches involved in recruitment and retention of staff.

Our customers include GP surgeries, NHS Trusts, and medical professionals working in the private sector.  Our doctors use the service as an extension to their team of employed secretaries, either as a complete solution, a daily overflow typing pool or on an adhoc basis when staff take annual or sick leave.

Our guaranteed one business day turnaround and free priority service ensures clinical correspondence is always dealt with on time.  With speed, responsiveness, security and cost-effectiveness at the core of what we do why choose anyone else as your virtual assistant?

We provide medical transcription services across the following dictation tasks:

  • Patient letters
  • Medical reports
  • Medical referral letters
  • Medical conference and symposium recordings
  • Medical interview transcription
  • Consultation reports
  • Patient medical history reports
  • Physical reports
  • Laboratory reports
  • Pathology reports
  • Radiology reports
  • Discharge reports